Embrace The Scandalous Style (PHOTOS)

If you've been watching the red carpet lately, you're well aware that side boob is the new black!
Everyone from Anne Hathaway and Jessica Biel to Jennifer Aniston and even Selena Gomez has jumped on said side boob bandwagon.

There are a lot of different ways one can rock the profiled peek-a-boob, but the end result is always the same: very eye-catching.
Still, we can't help but wonder: Is the side boob here to stay or is it simply being done for shock value?